Back in late October, out of the blue, the phrase seolgeojiron 설거지론 ("dishwashing theory") went viral on the Korean cyberspace.

It describes a supposedly common situation in the country: Korean women who spend their youth dating and having wanton sex use respectable men to launder their sordid past and enjoy comfortable lives. Their target is inexperienced men, white-collar men, men who earn decent salaries and are desperate to start families.

Having ensnared them, the women allegedly proceed to treat their husbands like living ATMs and domestic servants while withholding affection and sex.