The Covid-19 pandemic has been a tragedy for humankind but a boon for food delivery platforms. In Korea, food and beverage sales worth 17.33 trillion won (14.58 billion USD) took place on such apps in 2020, jumping from 9.74 trillion won (8.21 billion USD) the year before. Given no end in sight for this public health crisis, the growth in 2021 likely remained strong according to multiple estimates including one by the national daily Donga Ilbo.

No wonder German company Delivery Hero CEO Niklas Oestberg recently held up Korea as the opposite of Germany, where the firm has struggled to make a dent.