How to Create an Alter Ego (the Korean Way)

Creating a 'second character'—bukae in Korean—has become something of a fashion. What does it mean for the digital future we are heading into?

Se-Woong Koo 18 Nov 2021 Write a comment

Before the Covid pandemic began, I would regularly meet with a group of female Korean journalists in Seoul. During one dinner party the topic shifted to social media, and an attendee asked another, "You are quite a celebrity on Twitter, right?"

"I don't know if I'm a celebrity, but yes, I am quite active on Twitter," the latter said.

"But you aren't doing it in your real name, are you?"

How to Create an Alter Ego (the Korean Way)

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