For hipsters, the hipster culture is so yesterday. (Or, if you’re a hipster, you probably won’t call yourself one) Many contemporary subgroups have now, ironically enough, become mainstream enough to no longer be deemed “cool,” as in fringe, niche, or esoteric enough to decorate the consumer with a status of uniqueness. But in South Korea, the word “hipster” itself is still relatively new, with its own set of standards to separate the mainstream from the underground.
